A recent study in the Journal of Consumer Research found that when pens were priced at $1.99 and $4.00, only 18% of the participants chose the higher-priced pen; but when the pens were priced at $2.00 and $3.99, 44% of the participants selected the higher-priced pen. That one-cent price drop makes the $4 pen seem a lot cheaper.h/t: Daily Dish
U.S. Searches for Crew After Fighter Jet Shot Down Over Iran, U.S.
Officials Say
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The fate of the plane’s crew was unclear, as American officials scrambled
to mount a search and rescue operation.
1 hour ago
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