This is awesome.

Swedish Citizens Now Control @sweden Twitter Account: Sweden’s people have officially taken over the @sweden Twitter account — and with the blessing of the Swedish government. One Swedish citizen will control the handle each week, tweeting about whatever they’d like, as part of a new project called Curators of Sweden.

“No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,” says Thomas Br�hl, CEO of VisitSweden, the tourism ministry that had been updating the @sweden account since January 2009.