A recent study in the Journal of Consumer Research found that when pens were priced at $1.99 and $4.00, only 18% of the participants chose the higher-priced pen; but when the pens were priced at $2.00 and $3.99, 44% of the participants selected the higher-priced pen. That one-cent price drop makes the $4 pen seem a lot cheaper.h/t: Daily Dish
In Xi Jinping’s Purge of the Military, a Search for Absolute Loyalty
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By reaching back to Maoist tactics of “rectification,” the Chinese leader
is signaling that control over the gun requires a state of perpetual
cleansing.
37 minutes ago
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