A recent study in the Journal of Consumer Research found that when pens were priced at $1.99 and $4.00, only 18% of the participants chose the higher-priced pen; but when the pens were priced at $2.00 and $3.99, 44% of the participants selected the higher-priced pen. That one-cent price drop makes the $4 pen seem a lot cheaper.h/t: Daily Dish
Auto Industry Was Warned For Years of Poisoning, Sickness From Car Batteries
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Despite decades of evidence on the toxic effects of lead battery recycling,
companies opted not to act and blocked efforts to clean up the industry.
2 hours ago
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