A recent study in the Journal of Consumer Research found that when pens were priced at $1.99 and $4.00, only 18% of the participants chose the higher-priced pen; but when the pens were priced at $2.00 and $3.99, 44% of the participants selected the higher-priced pen. That one-cent price drop makes the $4 pen seem a lot cheaper.h/t: Daily Dish
Trump Administration Eyes More Mass Layoffs if Government Shuts Down
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The president’s top aides told agencies to prepare for potential firings if
Congress cannot extend funding before the end of Sept. 30.
1 hour ago
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